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Skin doesn’t recognize differences in gender, so why does it seem like there so many differences between skincare products for men and products for women? The truth is, there really aren’t that many difference—men’s skincare products and women’s skincare products are basically the same. The only real differences between a men’s line and a women’s line are these:
(1) Packaging. Packaging that appeals to men is generally more “robust”—with bold type and dark colors. It assures men of their masculinity.
(2) Fragrances. Men may be more partial to outdoorsy scents (like wood and leather), and women to floral notes and fruity fragrances. Scents like citrus and spices are common in fragrances for both men and women.
(3) Simplicity. Men generally like just a few items and no complicated regimens. Until a few years ago, they may have stuck to just a cleanser/facewash, shampoo, and aftershave. These days, men have become more sensitive to lines and wrinkles and have added anti-aging products and sunscreen to their daily regimen.
Now, more than ever, men are looking at skincare products that prevent and repair lines and wrinkles. Here are some recommendations that your man might enjoy:
Will ZO products appeal to the testosterone-inclined? Absolutely. With the cobalt blue color scheme, many men think that ZO Skin Health is a men’s line. And as for the fragrance, ZO Skin Health products are lightly scented with citrus or grapefruit—so they appeal to both men and women. And when you get right down to it, beneath the packaging and fragrances, all skincare products are gender neutral. So choose the products that are going to work best for your skin.